Data Analyst

Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive. Our ratings, research, and resources reach more than 150 million users worldwide and 1.4 million educators every year. Learn more at commonsense.org.

Job Overview:

We're looking for a Data Analyst to join our growing data team and help drive product innovation and membership growth at Common Sense. In this role, you'll analyze user behavior and engagement across our website and mobile apps, turning complex data into clear, actionable insights. Your work will directly influence product development, marketing strategy, and the overall user experience for millions of families.

You'll collaborate closely with Product, Marketing, and Engineering teams, helping us measure success, improve decision-making, and expand our self-service analytics capabilities. We're also exploring how AI-powered analytics tools can accelerate insights, automate reporting, and support smarter experimentation, and you'll play a role in shaping that direction.

Location: San Francisco, California
Reports To: Senior Director, Data & Technology
Salary: $85,600–$101,650 per year
Type: Full-time, exempt

What You'll Do

Data Analysis & Insight Delivery

• Analyze user behavior, engagement patterns, and conversion funnels across web and mobile.
• Identify opportunities to improve the user experience by mapping cross-platform user journeys.
• Generate actionable insights to inform product features, marketing campaigns, and growth strategies.
• Partner with the Product and Marketing teams to define success metrics and ensure accurate event tracking.
• Experiment with AI-driven analytics tools to automate analysis, uncover trends, and speed up insight generation.

Reporting & Communication

• Build and maintain dashboards and reports that track KPIs across web and app experiences.
• Create compelling visualizations and narratives that make data accessible to stakeholders at all levels.
• Present findings and recommendations to leadership, driving data-informed decision-making.
• Contribute to developing best practices in reporting, including AI-assisted data visualization and storytelling.

Data Quality & Governance

• Ensure accuracy and consistency in tracking and reporting across analytics platforms.
• Collaborate with Engineering on event taxonomy, tracking validation, and implementation.
• Support the migration from Google Analytics to Amplitude, and help document best practices.

Strategic Contribution

• Provide insight into acquisition channels, retention drivers, and cross-platform engagement.
• Support A/B testing and experimentation programs to optimize product and marketing initiatives.
• Analyze content performance and usage trends to inform the product road map.
• Explore how emerging AI analytics solutions can augment experimentation, predictive modeling, and personalization.

What We're Looking For

Required Qualifications

• 4+ years of experience in data analysis, product analytics, or business intelligence.
• Strong SQL skills for data extraction and analysis.
• Hands-on experience with a product analytics platform (Amplitude, Mixpanel, Heap, etc.) and the ability to learn new tools quickly.
• Solid understanding of statistical analysis and A/B testing.
• Proficiency with data visualization tools (Excel/Google Sheets, Tableau, Power BI, or similar).
• Curiosity about and/or experience with AI-assisted analytics platforms (e.g., ThoughtSpot, Akkio, ChatGPT-powered BI, or similar emerging tools).
• Strong business acumen, with the ability to translate data into strategic insights.
• Excellent communication skills, with the ability to tell stories with data and influence non-technical stakeholders.
• Collaborative approach to working with the Product, Marketing, and Engineering teams.
• Bachelor's degree in a quantitative field (data science, statistics, economics, mathematics, etc.).

Preferred Qualifications

• Direct experience with Amplitude and/or GA4.
• Familiarity with email marketing metrics and platforms (e.g., Braze, Salesforce Marketing Cloud).
• Experience designing and analyzing experiments (A/B testing platforms a plus).
• Knowledge of ETL pipelines, data warehouses, and SQL databases.
• Experience with consumer-facing digital products, mobile apps, or membership-based platforms.
• Background in content platforms, edtech, or family-focused organizations.
• Python or R skills for advanced analysis.

What We Offer:

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!
  

Common Sense Media provides equal employment opportunities to all qualified individuals and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification or characteristic protected by federal, state, or local laws.

Common Sense Media will also consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.